We have a wide scope of activities and always pay attention not only to the question “what we do” but also to “how we do”, emphasizing the importance of the quality in our products and the honesty in the work. We perform with our own production, imports, as well as with wholesale and retail marketing.
Even if the amount of our production has increased during the years, we are still faithful to our main principles. The production of our natural products is always based on honesty.
Starting from 2004 the production of pakhlava was launched, one of the most important phases for our business. Using only natural ingredients, we guarantee the high quality of handmade pakhlava, without coloring and artificial supplements. To have the real traditional eastern pakhlava, we regularly invite experts from Middle East, organizing trainings and master-classes for our team to share the secrets of pakhlava making.
We have started to import nuts from Syria and Lebanon since the very beginning of our business. We realize the whole roasting and packaging process (peanut, pistachio, almond, hazelnut, pumpkin seeds etc.) in our own roastery with three-layer aluminum packaging. We roast the nuts on daily basis, due to which our product is always fresh.
In the market we are demanded especially with our sweets. Starting its production in 2009 we enlarged our product variety with lokhum, nougat, manna, marzipan and biscuits. All the sweets are handmade and with unique eastern recipes․
Our bouquet of spices opens an entire world of eastern tastes. For the production of certain spices we collaborate also with local producers from different villages.
We are not limited only with the food production and are presenting our natural care products. These natural based products are made with PH balance and special formulas to nourish your skin and hair.
There are 3 “Haleb” shops in Yerevan (Koryun 13/10, Zakyan 4/77, Kasyan 3/47)․ We offer products produced by “Haleb” as well resell imported or locally produced productions, total of more than 800 products.
We supply more than 100 products, imported, produced or packaged by “Haleb” to around 300 retailers, including “SAS”, “Yerevan City”, “Carrefour”, “Parma”, “Zovq” supermarket chains, so that our products are easier to purchase.
The company imports around 400 products, mostly from Middle East. Both for our own production and in case of imported products, the priority is the natural ingredients.