A FAMILY BUSINESS WITH AN EASTERN RECIPE AND WITH ARMENIAN TOUCH

A FAMILY BUSINESS WITH AN EASTERN RECIPE AND WITH ARMENIAN TOUCH

After living in Syria for several generations, in 1998 our family made a clear decision to permanently repatriate to Armenia along with establishing a family business to spread a bit of Eastern culture in our new homeland. In Middle East every detail matters which makes a family business a mini culture. You design everything on your own, with your hands, then pass the family recipes on to the successors. And when your business is in production, everything should be handmade. You pass on not only the secret recipes, but also special skills and techniques of handmade products to the next generation. These skills and recipes vary from family to family, and that is why every family business has its unique style and character.
Being a part of this culture, we decided to create “Haleb” with an eastern recipe  and with Armenian touch.

After living in Syria for several generations, in 1998 our family made a clear decision to permanently repatriate to Armenia along with establishing a family business to spread a bit of Eastern culture in our new homeland. In Middle East every detail matters which makes a family business a mini culture. You design everything on your own, with your hands, then pass the family recipes on to the successors. And when your business is in production, everything should be handmade. You pass on not only the secret recipes, but also special skills and techniques of handmade products to the next generation. These skills and recipes vary from family to family, and that is why every family business has its unique style and character.
Being a part of this culture, we decided to create “Haleb” with an eastern recipe  and with Armenian touch.

OUR PARTNERSHIP IS RELIABLE AND BASED ON TRUST

Just one year later after moving to Armenia, in 1999 the business was launched with own production and sale of roasted nuts. Today our family business has grown into a big team of “Haleb” working in production and at 3 shops in Yerevan. We offer products produced by “Haleb” as well resell imported or locally produced productions, total of more than 800 products. We have a proven successful story of cooperation with a large number of companies.  Haleb also performs with its supply network, providing more than 100 products to around 300 retailers, including “SAS”, “Yerevan City”, “Carrefour”, “Parma”, “Zovq” supermarket chains.

Just one year later after moving to Armenia, in 1999 the business was launched with own production and sale of roasted nuts. Today our family business has grown into a big team of “Haleb” working in production and at 3 shops in Yerevan. We offer products produced by “Haleb” as well resell imported or locally produced productions, total of more than 800 products. We have a proven successful story of cooperation with a large number of companies.  Haleb also performs with its supply network, providing more than 100 products to around 300 retailers, including “SAS”, “Yerevan City”, “Carrefour”, “Parma”, “Zovq” supermarket chains.

WE PROMOTE LOCAL PRODUCTION

WE PROMOTE LOCAL PRODUCTION

It is essential for us to promote the local production and support small companies. Hence, we cooperate with a number of entrepreneurs by selling their products in “Haleb” shops. Moreover, we try to enlarge the villagers’ involvement in this process, supporting them in producing the raw material for our own production. We contribute to creation of new jobs and sustainable development of our society, and from this perspective, while hiring new people, we give the preference to the candidates from the villages in the borders. The “green” policy is key in our family business, thus we aim at using only organic and recyclable materials for packaging.

It is essential for us to promote the local production and support small companies. Hence, we cooperate with a number of entrepreneurs by selling their products in “Haleb” shops. Moreover, we try to enlarge the villagers’ involvement in this process, supporting them in producing the raw material for our own production. We contribute to creation of new jobs and sustainable development of our society, and from this perspective, while hiring new people, we give the preference to the candidates from the villages in the borders. The “green” policy is key in our family business, thus we aim at using only organic and recyclable materials for packaging.

THE FAMILY CARES

All our products have one thing in common. They are all natural and are made to share a chunk of care from our family to yours. Natural care products, oils, homemade sweets and all the other products that we offer to you are used in our family on a daily basis.

NEW GOALS, NEW COLLABORATIONS

The current goal of “Haleb” is to enlarge the scope of cooperation keeping the values that we put in our family business in the beginning. We are open to new partnerships with our flexible approach to different collaborations.